COVID-19 Updates: Click here for the most recent updates and resources related to Coronavirus and the lodging industry.
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Member Benefits

For more than 125 years, CHLA has been the leading representative and advocate for the California lodging industry. From small independent hotels to large brands, CHLA prides itself on being a strong partner to our members so they can, in turn, better serve their guests and communities. CHLA is proud to help our members succeed and flourish by strengthening the entire industry and making a positive difference for members.

As part of our commitment to helping your businesses succeed, members of CHLA receive special savings for a variety of hospitality industry products and services – from legal assistance to health care discounts to. We continually strive to increase our benefit package through new programs and partnerships. Expand any of the items listed below for more information on how to take advantage of these benefits.

Exclusive HR Benefits including education, legal services, publications and more.

CHLA realizes the importance of the Human Resource department and has developed many programs and services that will assist you, your staff and the personnel in the hotel to become more efficient, budget conscious and current on new legislation. We offer these tools to help you achieve excellence.

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CHLA Human Resources Benefits

Petra Risk Solutions specializes in insurance, risk management and employee benefit solutions for the hospitality industry. As the insurer of over 3,500 hospitality assets nationwide, Petra is America’s largest Hospitality Insurance Agency. Petra is offering all members of the CHLA exclusive discounts and access to their industry-leading Hospitality Risk Management Program, P3

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Exclusive Savings & Tech Solutions for CHLA Members

Dell is focused on delivering affordable technology solutions that enable CHLA members to make smarter business decisions that impact their bottom line. CHLA partnered with Dell to bring members savings (up to 30% - 40% off the everyday price) on their systems and Dell branded electronics and accessories. Also, Dell Small Business Account Executives will come onsite to your business to diagnose and provide a solution for all your tech needs. The best part is - this IT consultation is completely free for CHLA members through CHLA's partnership with Dell!

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In 2019, Hotel Effectiveness®, provider of the top rated PerfectLabor™ labor-management system for hotels, acquired the business and assets of LobbyLights, the leading wage benchmarking service. PerfectWage™ was developed as an even more powerful, more accurate solution for wage benchmarking, which now covers more than 100 markets in North America with real-time, actual wage data for the most common positions in each hotel. For 2020, the only work you have to do will be to complete a wage survey so that your data can be compared to the real-time, actual wage data within PerfectWage™.

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Class Action Capital, a market leader in class action settlement claim management, is now offering their value add services to CHLA members. They are already successfully working with CHLA, helping to recover $1.9 million dollars for CHLA members in a recent Class Action Settlement. There are more opportunities to come in future cases.

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Green Key Eco-Rating Program and Meeting Program - CHLA Member Discount

Green Key Global is a leading international environmental certification body that offers standardized programs and resources, designed specifically for the hotel and meetings industries. Affordable programs, including the Green Key Eco-Rating and the Green Key Meetings Programs, help our members leverage organizational corporate social responsibility activities and support sustainable initiatives across their properties and brands to benefit the environment and improve fiscal performance and community relations.

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Green Key Global
CHLA Member Receive a 10% Discount

Wellspring Info is offering 10% discounts to CHLA members who would like to purchase customized emergency pocket guidebooks or a customized emergency response app. These resources will help improve your ERP and share leading content with your employees.

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Wellspring Info
Free for CHLA Members!

Have legal questions about lodging operations or one of the new laws regarding ADA? CHLA provides its members with a free legal advisor, Mr. Jim Abrams, to answer all of your questions. Mr. Abrams served as President & CEO of CHLA from January 1991 through December 2008. He holds a Juris Doctor degree from the University of California, Berkeley, School of Law, and has been practicing law for over 40 years. Login to the Member's Area for contact information.

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CHLA Legal Advisor
CHLA Members Can Save Over 40% on the Annual Fee

FrontStream empowers companies to give back to and connect more with local communities. ApproveForGood by FrontStream is a simple yet powerful, online donation and sponsorship management platform. Quickly respond to every requesting charity, gain visibility into which causes you are supporting, and track your donated dollars - all in one place. 

Contact Rachele Dunn, Account Executive, by phone at (416) 815-8777 Ext. 422, or via email at rachele.dunn@frontstream.com to learn more.

Approve for Good
CHLA Member Discounts on Office Supplies

CHLA members get customized discount pricing on top purchased products and additional 3% off all order over $250 with Staples Business Advantage. Contact: Jessica Clark at jessica.clark@staples.com or (916) 419-7824, or visit the Staples website.

Program Overview
Staples
CHLA Partners